For most women concealers are the difference between looking and feeling more beautiful and is the product that magics away “panda” eyes. I suffer from hyperpigmentation and scarring so a good concealer is vital to my beauty routine.

These are my top four:

Charlotte Tilbury: Magic Away Liquid Concealer

At a price point of £24 and with 16 colours this concealer, hailed as full coverage, does offer great brightening properties and conceals well. The Persian Silk Tree Bark Extract can contribute to the illusion of a lifted upper eyelid, as well as reducing the appearance of crow’s feet wrinkles and fading dark circles, Palmitoyal Glycine helps reduce the appearance of lines and wrinkles and extract of Wild Indigo is a native Indian plant used in ayurvedic tradition that helps to enhance the skin’s luminosity. The sponge applicator is designed to roll over imperfections, and hug the under-eye contour for the most flawless application. This concealer is ideal if you want a full coverage liquid concealer to cover dark circles, blemishes and imperfections. It wears well, however is not sweat proof and works better with correction on a medium toned skin.

Too Faced: Born This Way Multi-Use Sculpting Concealer

Their newest concealer in 20 shades at £24 is an absolute bargain. It conceals, can be used as a contour, highlight, and used to retouch over powder. It truly is full coverage, is oil-free, lasts 12 hours and there is no flashback. I do set it with powder to increase longevity of wear but it doesn’t actually need setting and I do not need to colour correct when I use this concealer.

Tarte: Shapetape Contour Concealer

This full coverage, super-blendable formula instantly helps brighten, smooth & gives me skin a firmer, more lifted look without the need for colour correction. It has a matte finish, conceals my hyperpigmentation flawlessly with the added bonus of being flexible and bendable enough to be used a contour and highlighting product. Once set the product does not flake, move or crease allowing me to wear it from day to evening. Available in 30 shades and at a price point of £22 there’s no wonder it’s the number one selling concealer in the USA. PS. It’s vegan too.

Urban Decay: All Nighter Waterproof Full-Coverage Concealer

At a cost of £20 and available in 14 shades

it provides flawless matte coverage that lasts all day and all night. The ultra-pigmented, blendable formula controls shine and masks imperfections for 24 hours. I use it to cover scars as I find it a little heavy for under the eyes but it really does do what it says on the tin. Hydrating the skin before use is key to the flawless application of this product, less is more and no colour correction is required and it too is vegan.

Recently announced by Fenty Beauty is the launch of 50 shades of their Pro Filt’r Instant Retouch Concealer on 11January which I look forward to reviewing. I have super high expectations for this product.

According to the Oxford Dictionary beauty is a combination of qualities, such as shape, colour, or form, that pleases the aesthetic senses, especially the sight. This sparked an interest in me. We all know that beauty is subjective; after all beauty is in the eye of the beholder; but what is it influenced by?

It is in our primitive brain that our ideas around beauty are formed. This part of the brain is heavily influenced by culture. What we perceive as physically attractive is heavily influenced by popular culture. Take, for example, the massive explosion of contour kits now available on almost every make-up counter globally and the impact a few images Tweeted by Kim Kardashian West had on the make-up industry. This old-school stage-makeup technique which has been used by MUA’s for decades, implemented by the use of foundations, bronzers and concealers before these contour kits were available on the market, became a global phenomenon and is now the desired look by many. Using media tools, such as Twitter and Instagram, she has launched her own product range and is, by

many, viewed as a beauty influencer and pioneer. She has become the first-ever recipient of the CFDA’s Influencer Award. David Bowie had a similar effect in the 1970s, however did not have the added benefits or mass instant global coverage that is now available.

Terry Barber, MAC Director of Makeup Artistry, at The Beauty Insider Takeover Drag-matic Make-up event hosted by Selfriges, discussed how this “look” fashioned by Kim is essentially incorporating drag make-up application techniques into an everyday look. The essence of Drag make-up application is to restructure the male face to soften and hyper feminise the features though the use of light and shade, ergo contouring.

What is clear is that popular and celebrity culture shape and define our idea of beauty.

My 3 favourite “baking products”:

  1. Laura Mercier
  2. RCMA No Colour Powder
  3. La Mer The Powder

References:

Scheel, J. (2014, April, 24) Culture Dictates the Standard of Beauty. Retrieved from: https://www.psychologytoday.com/us/blog/when-food-is-family/201404/culture-dictates-the-standard-beauty

Shapouri, B. (2012, September, 5) Kim Kardashian Tweeted Out Pictures of Her Makeup Contouring Trick In Progress! Come See the Magic! Retrieved from: https://www.glamour.com/story/kim-kardashian-tweeted-out-pic

Shapiro, B. (2017, June, 9) Kim Kardashian West on Her New Beauty Line and Those Blackface Allegations. Retrieved from: https://www.nytimes.com/2017/06/19/fashion/kim-kardashian-beauty-line-blackface-allegations.html

Armstrong, L. (2016, January, 11) Androgyny and psychedelic make-up: David Bowie’s impact on fashion can’t be overstated. Retrieved from: https://www.telegraph.co.uk/fashion/people/androgyny-and-psychedelic-make-up-david-bowies-impact-on-fashion/